In 2023, Superminted won two golds and a bronze from the Indigo Design Awards. Across three categories, we were grateful to be recognised for our branding and design abilities and hoped to have a repeat performance. We’re proud to announce that we’ve recently been awarded a gold and silver award for the 2024 Indigo Design Awards.

Belantara: An Award-winning Secret, Hidden In Plain Sight

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Belantara is a fledgling beauty and wellness company, born of a desire to elevate self-care through luxurious and opulent bath time experiences. Seeking to establish themselves and stand out in a vastly saturated market, Belantara sought Superminted’s help in designing product packaging that would help them
distinguish themselves.

While the end game was to deliver a visually-appealing and unique design for their product packaging, we had to first begin with brand foundations. Superminted worked closely with Belantara to ascertain their brand positioning as part of the discovery and strategy process. We used that information to clarify their value proposition and unique selling points and develop a brand identity that clearly communicated Belantara’s value to their target audience.

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Award: Gold Winner in Branding for Health and Beauty, Silver Winner in Packaging Design

Brand Strategist: Nadine Wu
Junior Brand Strategist: Anusha Kasi
Lead Brand Designer: Rachel Han
Brand Designer: Francois Winstone

Find out more about Belantara right here!