Indigo Design Awards 2023

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Indigo Design Awards 2023

Since Superminted first established ourselves as a full-service brand management agency, we’ve made waves in the industry, bagging an industry award in 2022. This year, we’ve continued that trend, adding two golds and a bronze from the Indigo Design Awards 2023 to our collection of accolades. Find out more about our winning projects below!

Effective minimalism with Geonbae

Geonbae first came to SPMT with a desire to refresh its brand, as competition in the industry grew increasingly stiff. To break through the noise and create top-of-mind recall, our brand strategy helped them to redefine their value proposition and create space for their expanding range of products. 

With simple and recognisable labels, we created a clean brand aesthetic for Geonbae that allowed them to extend the brand identity into their own products. Now, Geonbae welcomes a modern identity for the future of their business that connects with their audience, through both digital platforms and physical marketing collateral.

Award: Gold Winner in Branding for Beverages — Other

Lead Designer: Jacelyn Chua

Read more about our journey with Geonbae.

Building foundations with Waa Cow !

Waa Cow! is often used as an exclamation of surprise or a swear word in Singaporean and Taiwanese cultures. But to the brand, it also means all things “Waa-gyu”, with wagyu beef bowls being their signature dish. When they first approached us, we found that Waa Cow’s original concept lacked brand clarity. This subsequently affected all their marketing efforts, from menu offerings to social media content.

SPMT worked with Waa Cow! to establish their brand experience from bottom-up, from their brand’s core foundations to application and expression of their brand identity and colours. This exercise with Waa Cow! established a strong foundation for the brand to build their visual identity and marketing efforts.

Award: Gold Winner in Branding for Restaurants/ Cafe

Lead Designer: Nadine Wu

More on Waa Cow!

Success with Wilsafe Systems

As a company that provides full-service fire-fighting systems for marine and offshore industries, Wilsafe Systems came to SPMT looking for a rebrand that would push them onto a global stage and differentiate them from their competitors. It was also important to them that they did not deviate too far from their original logo.

A brand audit and strategy session with the Wilsafe Systems team helped to establish gaps and areas of improvement, which then gave the SPMT team a clear purpose, vision and mission to work towards. We then developed a new logo, on top of bespoke iconography, brand expression and patterns to elevate brand recall. This new identity has helped to communicate the brand’s goal of providing simple and compliant solutions to their customers, while also bringing global awareness to their brand universe.

Award: Bronze Winner in Branding for Services – Other

Lead Designer: Rachel Han

Find out more about our collaboration with Wilsafe Systems.

Sheann is a Content Planner at Superminted who shares her love for pop culture and content creation through the messages she crafts. She believes in the power of words to convince and inspire. 

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Testimonials

Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

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