Indigo Design Awards 2024

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Indigo Design Awards 2024

In 2023, Superminted won two golds and a bronze from the Indigo Design Awards. Across three categories, we were grateful to be recognised for our branding and design abilities and hoped to have a repeat performance. We’re proud to announce that we’ve recently been awarded a gold and silver award for the 2024 Indigo Design Awards.

Belantara: An Award-winning Secret, Hidden In Plain Sight

Belantara is a fledgling beauty and wellness company, born of a desire to elevate self-care through luxurious and opulent bath time experiences. Seeking to establish themselves and stand out in a vastly saturated market, Belantara sought Superminted’s help in designing product packaging that would help them distinguish themselves.

While the end game was to deliver a visually-appealing and unique design for their product packaging, we had to first begin with brand foundations. Superminted worked closely with Belantara to ascertain their brand positioning as part of the discovery and strategy process. We used that information to clarify their value proposition and unique selling points and develop a brand identity that clearly communicated Belantara’s value to their target audience.

Award: Gold Winner in Branding for Health and Beauty, Silver Winner in Packaging Design

Brand Strategist: Anusha Kasi
Designer: Francois Winstone

Find out more about Belantara right here!

Daryl is a Copy Editor at Superminted, fueled by a love for bringing emotionally engaging stories to life. With  carefully selected words and a smart turn of phrase, he is devoted to helping brands shape their unique voice.

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Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

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