Agency of the Year Awards 2023

5 mins read

Agency of the Year Awards 2023

In 2022, we undertook two major projects for globally renowned clients, MTV Asia and Lazada. Both were long-form series that required intricate and extensive international collaboration to bring to fruition. The diversity and range of these projects tested our team’s mettle and honed our content creation, strategic, and technical skills to perfection. These two major projects won us a Gold and Local Hero for the Video/Production Company of the Year at Agency of the Year Awards 2023. 

Superminted’s video production department was able to develop fresh and innovative campaigns that transcended the logistical and technical limitations imposed by the pandemic. Our team experimented with new creative workflows and processes, ensuring the company and clients could thrive in the pandemic and post-pandemic age. These efforts allowed us to overcome challenges and deliver high-quality content, earning us recognition and accolades from the industry.

MTV | Krash Kourse

Krash Kourse is a 10-episode edutainment series produced by Superminted for MTV Asia’s YouTube platform. This show features a wacky cast that underwent fun challenges to learn about Korean Culture including K-pop, fashion, food and more. MTV Asia wanted to use this series to broaden their YouTube viewership while retaining their dedicated SEA K-pop enthusiasts to maximise their channel’s impressions and engagement rate. 

Instead of the conventional pandemic entertainment content, such as Zoom questionnaires and interviews, this series reimagines how Korean variety shows would look if filmed remotely. 

Read more about our journey with MTV Asia.

Lazada | Laz It Up

Lazada wanted to increase seller registrations and highlight the benefits of using Lazada Marketplace in Southeast Asia through an awareness campaign. Hence, they engaged Superminted to produce a series of videos and key visuals (KVs) for Lazada Marketplace. These videos focused on showcasing Lazada’s outstanding service offerings and the significant impact of Lazada’s collaborations with prominent brands, illustrated through the success stories of current sellers. 

Drawing inspiration from photojournalistic documentaries, we conveyed the sensitivity of these human stories in a narrative fashion. We collaborated closely with our overseas crew partners and managed our resources efficiently to execute a series of cinematic videos.

Read more about our journey with Lazada. 

Kyra Coleen Jose | Rising Star

On top of our awards, we’re also proud to announce that our Art Director, Kyra Coleen Jose, won Gold in the Rising Star Category! Kyra has proven to be a talented and dynamic creative force, achieving remarkable milestones in her career as a first-time Art Director. In her time here at Superminted, Kyra has assumed her role with unparalleled passion, leadership, autonomy, and ambition.

Her outstanding contributions have not only shaped the agency’s visual identity but have also elevated its video marketing efforts to new heights. She spearheaded the creative direction for prominent projects, including high-profile clients such as MTV Asia, Lazada, and WAHL SEA, leaving a lasting impact. Additionally, she has taken the lead in driving our agency’s in-house marketing initiatives.

Yu Hui is a Marketing Intern at Superminted driven by her passion for the communications industry. She aspires to master the art of modern marketing strategies and making a meaningful impact.


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, awards, Content Series, production, video

Type of project


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

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