APPENDIX A - SERVICES SCOPE

Services Service Scope/Completion Milestone Exclusions
Brand Strategy/Identity Development Delivery of specified branding document. Printing, Fabrication, Film-work, Website design, Development and/or Publishing
Copywriting/Copy Editing Upon delivery of the final text files. Printing, Publishing, Website Development
Digital Advertising, Content Marketing And/Or Social Media Management Delivery, execution, and/or completion of the services expressly set out in the applicable SOW, which may include (without limitation) strategy development, planning, coordination, creative production, content creation, publishing or deployment, optimisation, management, reporting, and the completion of any agreed campaign, project, or management duration, whichever occurs later. Community Management, Media Spend, Platform Fees, Third-Party Costs, Crisis Management, or services extending beyond the agreed project, campaign, or management duration (unless expressly stated in the SOW)
Graphic Design Delivery of final artwork file. Printing, Fabrication, Film-work, Website uploading, Publishing
Public Relations and Communications Management Services Delivery of specified deliverables such as press releases, media boilerplate statements, advertising campaign summary reports, etc. and reaching the end of the stipulated campaign duration. Media Follow-ups, Crisis Management, Services extending beyond the intended campaign duration
Video Production and Post-Production Services Delivery of the final publication-ready video files and/or completion of the production scope expressly set out in the applicable SOW, including any agreed pre-production, production, and post-production services. Raw Footage, Project Files, Audio Files, Working Files, Additional Edits (unless expressly stated in the SOW)