Brandops by superminted for edge process redesign

Build a brand that
works better

BrandOps by Superminted (“BrandOps”) helps businesses redesign the way their brand is managed, activated and measured, from content planning and approvals to campaign workflows, asset management and reporting.

Book a Free BrandOps Fit Check

Check If Your Project May Be EDGE-Suitable

Edge supports up to 70% for smes and up to 50% for non-smes

EDGE at a glance

Up to 70% support for eligible costs for local SMEs

Subject to Enterprise Singapore’s assessment and approval.

Company must be registered & operating in Singapore with at least 30% local shareholding

Financial viability required to start and complete the project.

BrandOps may fall under Process Redesign as part of innovation & productivity

Focus on improving workflows, efficiency and measurable outcomes.

Applications are submitted via the business grants portal

Companies must submit their own project proposal and supporting documents.

What BrandOps can help redesign

Brand Management Workflow Audit

Understand how your brand is currently managed across teams, channels, campaigns and content.

Brand-To-Content Operating Model

Turn brand strategy into content pillars, campaign messages, monthly plans and production briefs.

Approval & Governance System

Clarify ownership, approvals and how brand consistency is maintained without slowing your team down.

Content Planning & Production Workflow

Move from reactive, ad hoc content to a repeatable planning, creation and publishing rhythm.

Measurement & Reporting Framework

Define the right indicators to track consistency, productivity, efficiency and impact.

Pilot
Implementation

Test the redesigned workflow through a live content or campaign cycle before full handover.

Request a Social Media Audit

Is this right for
your business?

You have completed branding work, but still struggle to apply it consistently

Your content is reactive, rushed or overly dependent on a few people

Your approval process is slow, subjective or unclear

Your Making team produces content, but no always with a clear strategic thread

Request a Social Media Audit

FAQ

WE HAVE THE As
TO YOUR Qs

Ask us anything

Why brand management is a business capability

Systematic Approach

A strong brand is not only built through strategy. It is sustained through systems.

Consistent Branding

When brand management is left to instinct or last-minute execution, even a good brand becomes inconsistent.

Better Internal Workflows

BrandOps creates the internal workflows, tools and habits needed to manage your brand more deliberately.

The result

Clearer ownership, faster production, stronger consistency and better use of marketing effort

How the journey works

Step 1

CURRENT STATE AUDIT

We inspect how your brand, content and marketing work currently gets done.

Step 2

GAP ANALYSIS AND WORKFLOW REDESIGN

We remove friction and build a clearer brand-to-content process.

Step 3

SKILLSET AND TEMPLATE BUILD

We equip the team with content calendars, campaign briefs, approval checklists, asset structures and SOPs.

Step 4

AI-ASSISTED WORKFLOW GUIDANCE

We help your team use AI without weakening brand quality.

Step 5

PILOT IMPLEMENTATION

We test the system through one live content or campaign cycle.

Step 6

TRAIN & HANDOVER

Grant approval is at the sole discretion of Enterprise Singapore.

our clients

Trusted by Brands Across Industries

We have supported brands across education, FMCG, retail, beauty, government, lifestyle, B2B and more, helping them turn social media into a clearer, sharper and more consistent expression of the brand.