Boston Business School

Looking the Part Established in 2004, Boston Business School (“BBS”) has been reskilling and upskilling people through our future-forward curriculum with an industry-driven pedagogy that ensures our graduates learn the knowledge and technical skills they need to fast track their careers. The team at BBS approached Superminted to redesign and build a website that would […]

Tanglin Rugby Club

Rugby Illustrated Tanglin Rugby Club (“TRC”) exists to promote the game of rugby and touch (rugby) to girls and boys from ages four and up, in a safe and fun environment. The team at TRC approached The Outsiders Co. (now Superminted) to design and build a website that would serve the purpose of helping to […]

OohRay Group

Let’s Celebrate Celebrations On-the-Go Inspired by the word “Hooray!” which is used to express joy or approval, OohRay Group brand promise lies in the moment of joyful experiences. We developed the identity based on your celebration for the journey of life. Applied as a logotype with a symbol, the five graphic strokes encapsulate the five […]


Korean F&B eCommerce Site Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. At their 10-year anniversary mark, Geonbae decided to embark on a rebranding exercise with The Outsiders Co. (now Superminted) in efforts to differentiate […]