Korean F&B eCommerce Site
Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. At their 10-year anniversary mark, Geonbae decided to embark on a rebranding exercise with The Outsiders Co. (now Superminted) in efforts to differentiate themselves better from the new wave of market entrants eager to ride the “hallyu” – the Korean Wave.
Having developed a new brand identity and design system, the next step of the journey was to refresh the brand’s existing website with one that would not only help to attract new business but also create a better e-commerce customer experience.
Geonbae’s new website sports a clean, minimalist interface to make navigating the site simple and easy.
Image from Geonbae.com.
Competing with Giants
Geonbae lists its best-sellers to help consumers prioritise purchases. Image from Geonbae.com.
A snappy “Why You’ll Love It” informational section offers you all the information you need at a glance before adding the item to your basket. Image from Geonbae.com.
Geonbae’s product listing features useful nuggets of information designed to help customers make informed-decisions. Image from Geonbae.com.
Geonbae’s blog articles provide all you need to know about Korean food and beverage products in a single site. Image from Geonbae.com.
What did we do?
Brand Audit, Brand Foundations Development, Brand Positioning, Brand Identity Development, Marketing Strategy, Website Design and Development.
True to the brand’s new tagline “Always a Delight”, Geonbae’s new website now also boasts a new Rewards Programme feature aimed at rewarding customers that make frequent purchases. Superminted is extremely proud to have worked on this rebranding exercise with the lovely team of people at Geonbae.