Looking the Part
Established in 2004, Boston Business School (“BBS”) has been reskilling and upskilling people through our future-forward curriculum with an industry-driven pedagogy that ensures our graduates learn the knowledge and technical skills they need to fast track their careers.
The team at BBS approached Superminted to redesign and build a website that would be reflect the brand’s interest in being positioned as future-forward; and offering programmes and courses that similarly offered the prospect of being future-ready.
One of the key changes that were recommended to the client was to adopt a fresh palette of colours that was more on-trend with the 2020s digital landscape.
The new BBS website sports a combination of colours and illustrations that are more on-trend with the current digital landscape. Image from bbs.edu.sg.
Making Processes Engaging
In addition to a cleaner, easier-to-navigate interface, almost all pages of the website includes interactive features that help to make instructions easier to digest and follow. The incorporation of brand elements and graphics such as icons also help to break the monotony of text-heavy content.
A combination of new graphical elements and interactive features help to make the website easy to navigate. Image from bbs.edu.sg.
What did we do?
Wire-framing, Content Migration, Website Design and Development.
BBS makes enrolment to courses easy and fuss-free. Image from bbs.edu.sg.
Because the school caters to more than a few audience segments including trainees, instructors and businesses, this meant that all information needed to be well-structured and organised for each intended audience.
Additionally, regular content updates needed to be easy for administrators to make. To ensure our clients know how to update their website freely on their own, we provide a comprehensive how-to manual once the site is delivered and goes live.