Your Inclusive Spa

+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse and inclusive workplaces, the + SPA team also includes professionally trained masseuses who are visually impaired.

Tactile Design

In light of World Braille Day on 4 Jan, + SPA is a concept that considers the user experience of the visually-disabled. Looking at how tactile details can be applied as a practical and design feature of the brand. The integration of braille dots and embossed designs into their storefront, door handles, name card and products reinforces + SPA’s identity; focused on the sense of touch.

Brand Visual Identity Development

Based on the tactile feature, the brand identity revolves around braille dots. The logo combines both braille and text, held by the plus symbol which represents the brand core for inclusivity.

The logotype uses the typeface Pontiac to reinforce the roundness of braille. Avenir is used to complement the clean look of the brand. 
Using muted tones and nuances of blue-grey gives us a peek into how the visually handicapped senses the world around us.


By reinforcing tactile design in the various brand assets, such as the storefront, product packaging and amenities, it creates the inclusive environment that + SPA advocates. Originally a language used by the visually impaired, braille now becomes part of an aesthetic, raising awareness of inclusive design among a wider community.




Branding and Design

This content is: Persuasive, Imaginative, Good Natured

More Like This


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

What’s the mission?

We’re here to help with all things creative.
Or ask us a general question and we’ll get back to you.

What’s the