Mick Spiers from UMO Mobility reveals how their brand transitioned from being a reserved B2G brand to a relatable, humanised B2C identity that their audience loves! This huge change in their business ignited a newfound focus on empathy and simplicity.

Andrea Monni
Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."