Direct from Farm

Cultivating a Generation of Farmers

Cultivating a new generation of farmers, HARVEST aims to highlight the quality of produce by sourcing only fresh vegetables, fruits and poultry. The concept of HARVEST continues beyond the product where consumers are encouraged to recycle or plant the packaging. Hence, giving consumers the experience of being home farmers.

The illustrations and patterns are stamp-like to extend it’s natural quality as though the illustrations are being stamped. We developed a bright colour palette of green, blues, yellow and red based on the green logo. These colours bring out the freshness of the products. We chose a bold and narrow font, Garage Gothic, to create a fresh and contemporary look for the sustainable concept. The narrow font also suggests a sense of growth, which is associated with the name “HARVEST”.

Bright and Fresh

The packaging concept is to have a minimal look while being sustainable in the materials used. A minimal and modern look with simple, stamp-like illustrations and patterns is used to dress the plantable and recyclable packaging. Vegetables such as carrots are packaged minimally with a jute string and a plantable labels. Poultry uses a cutout style to reveal the meat textures, which also adds another layer to the illustrations. The bright and fresh packaging style combines all the elements of HARVEST into a visually engaging experience.


The holistic concept of HARVEST considers the source of the product, the consumer experience and the lifecycle of the packaging. It is a reminder for more sustainable efforts to be made in developing packaging and how branding can educate and cultivate good habits in consumers.




Branding and Design

This content is: Curated, Imaginative, Experimental

More Like This


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

What’s the mission?

We’re here to help with all things creative.
Or ask us a general question and we’ll get back to you.

What’s the