SMU College of Integrative Studies

A dynamic social media presence designed to engage a new generation of students, showcase the college’s interdisciplinary approach, and bring its unique academic experience to life online.

Three smiling young people standing together with "Shaping Future Pathways" text on black background

Bringing SMU CIS to life

A fresh social media direction for a new generation of students.

20+
Creative concepts
30+
Social media assets
50+
Social assets created
Woman viewing brand strategy diagram with sticky notes on wall
The challenge

A new perspective on higher education

SMU College of Integrative Studies needed a social presence that reflected its fresh approach to education and connected with prospective students. We developed a flexible content direction that brought together student stories, academic programs, campus life, and the ideas shaping the college.
A visual language with room to explore
A flexible visual system brings together bold ideas, student stories, and the interdisciplinary spirit of SMU CIS.
No items found.
No items found.
No items found.
No items found.

A social presence built to connect

From bold campaign concepts to everyday content, each piece was designed to make SMU CIS feel relevant, engaging, and distinctly its own.

Program highlights that bring the college’s approach to life
Program highlights that bring the college’s approach to life

The story in motion

A closer look at the people, ideas, and experiences behind SMU CIS.

Content made for every story

We created a diverse mix of content that keeps the SMU CIS story fresh, approachable, and connected to its audience.

Every story connects with the community in its own way
Program highlights that bring the college’s approach to life
Program highlights that bring the college’s approach to life
Group of diverse students engaged in discussion in a wooden classroom or library setting.

Built to evolve with the community

The new direction gave SMU CIS a more engaging and flexible way to share its story, connect with students, and grow its presence online.

Client perspective
The new social direction gave us a fresh way to tell our story and connect with students.
SMU CIS Team

Have a project in mind?

Let’s create something meaningful together.

Start a project