Content Planner

About Superminted

Superminted is a full-service brand-to-market agency that partners with clients across industries and markets to create fresh and innovative 360-degree marketing campaigns to meet their business goals. In addition to integrated marketing capabilities spanning the entire marketing communications spectrum, we also provide in-house video content and production capabilities. At Superminted, we believe that inclusivity and diversity form the bedrock for the most innovative ideas, designs and solutions.

What’s our mission? To support brands in their journey of evolution and growth.

We are looking for problem solvers and people who are passionate about producing good work. Join us if you want to be empowered, entertained and enabled to inspire the people around you. A sense of ownership and foundership are traits we appreciate, and we are always looking to uncover diamonds in the rough.


Superminted is seeking a Content Planner who thrives on Social Media and Content Marketing. A team player who creates highly engaging content and recognises trends and opportunities to set social media spaces on fire. As a Content Planner, you’ll collaborate closely with the Head of Strategy to orchestrate and execute integrated marketing campaigns. With a background in Digital Marketing or related fields, you’ll coordinate the management of Social Media accounts and come up with entertaining and insightful content to amplify audience engagement.


  • Work closely with the Head of Strategy and the Social Media Manager to research, develop and execute social media content and campaigns
  • Write engaging copy for all types of marketing content, including but not limited to: blog posts, social media posts, web page copies, press releases, feature-style articles, and email/printed newsletters.
  • Aggregate and interpret statistics from social media analytics, routinely crafting reports for both internal and external review.
  • Liaise and coordinate with designers and other departments to ensure key visual content is in line with content goals.
  • Prepare and present monthly content calendars for various social media platforms for client approval
  • Stay on top of latest updates on tools for social media and trends



  • Diploma or Degree in Communications, Digital Marketing or Business Management with relevant specialty
  • Min. 1 year experience in relevant social media or content marketing role
  • Proven track record planning content and strong understanding of all social media platforms
  • Knowledge and experience utilising Adobe Photoshop and Adobe Illustrator considered plus


  • Keen eye for good design 
  • Expert wordsmith
  • Exceptional attention to detail
  • Above-par communication and presentation skills 
  • Superb organisational and time-management skills
  • Ability to work collaboratively with a team and meet tight deadlines


$2,600 – $3,000 depending on experience







Overheard in the office

“I have rude thoughts...”
"Yo – got 15 minutes?"
"Nup." – flips hair
"Damn meta sial."


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

What’s the mission?

We’re here to help with all things creative.
Or ask us a general question and we’ll get back to you.

What’s the

    Join us.