Associate Brand Strategist

About Superminted

Superminted is a full-service brand-to-market agency that partners with clients across industries and markets to create fresh and innovative 360-degree marketing campaigns to meet their business goals. In addition to integrated marketing capabilities spanning the entire marketing communications spectrum, we also provide in-house video content and production capabilities. At Superminted, we believe that inclusivity and diversity form the bedrock for the most innovative ideas, designs and solutions.

What’s our mission? To support brands in their journey of evolution and growth.

We are looking for problem solvers and people who are passionate about producing good work. Join us if you want to be empowered, entertained and enabled to inspire the people around you. A sense of ownership and foundership are traits we appreciate, and we are always looking to uncover diamonds in the rough.


A brand strategist is one who knows how to build brands from the bottom up from strategy to expression to activation. We are looking for an astute and analytical individual who is adept at conducting competitive research to identify our clients’ strengths and weaknesses; and analysing market trends to identify new opportunities and challenges for the purpose of crafting effective differentiation and positioning strategies for our clients. You will be able to hone your skills by facilitating brand strategy workshops and be mentored by our Principal Brand Consultant.  You will work with our brand designers to create brand guidelines that define a brand’s personality, tone of voice as well as memorable slogans. You will also work closely with your fellow team mates in the marketing strategy team to further develop and build brand touch points that facilitate strong brand association and love. This role requires keen analytical thinking, excellent interpersonal and communication skills, project and time management skills as well as an eye for good design.


  • Interact professionally with clients to understand objectives and identify needs;
  • Conduct market research to carry out brand audits;
  • Conduct brand discovery and brand strategy workshops;
  • Distil and prepare workshop summary decks;
  • Collaborate with brand designers to express brand strategy in visual and more tangible forms;
  • Work with marketing team to recommend go-to-market strategies for clients; and
  • Respond to clients independently and responsibly with the Agency’s core values and beliefs in mind.



  • Bachelor’s Degree in Business Management 
  • Good understanding of the full marketing mix;
  • Experience developing marketing strategies based on market segmentation;
  • Data-driven thinking;
  • Creativity;
  • Good linguistic and communication skills; and
  • Good knowledge and understanding of art and design principles and process.


  • Good time management skills to consistently deliver high quality work, ability to effectively prioritise;
  • Strong balance of thought and action;
  • Good analytical, critical thinking, and problem solving skills;
  • Good understanding of how brands and businesses work;
  • Meets challenges head-on and deals proactively with them to find a solution;
  • Has high standards for work and impeccable attention to detail; and
  • Team-oriented across all levels and functions.







Overheard in the office

“I have rude thoughts...”
"Yo – got 15 minutes?"
"Nup." – flips hair
"Damn meta sial."


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

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