Case Studies


You can achieve any goal as long as you have a clear plan of action. At Superminted, this means fully understanding your business and campaign objectives as well as the resources at your disposal before devising an appropriate strategy and roadmap to achieve these goals.

Axxa Global
Wellness Made EasyAxxa Global is a seed nutrition company that combines nature...
Taste of KoreaGeonbae is more than a Korean drink company. They offer...
ArbSolutions Asia
A Cut Above the RestArbSolutions Asia ("ASA") is a tree management company...
From Farm To ForkSadia is a frozen food brand under BRF, a...


We’re not called a full-service marketing agency for nothin’, Jon Snow. At Superminted, our creative diet is a healthy mix of interest, expertise and guts that lends us the courage to create powerful and impactful content and designs to serve your brand’s needs.
Building An Inclusive Community&able is a retail brand that advocates for the...
Fortune by Robinsons
Tribute to RobinsonsIf Robinsons were still around, what would it have in...
Direct from Farm Cultivating a Generation of FarmersCultivating a new generation of...
Your Inclusive Spa+ SPA (read: Plus SPA) aims to provide wellness through...


We get it – everybody’s on social. From interactive AR filters on Instagram to podcasts on Spotify, we’ll help your business stay relevant by creating on-trend social media content tailored to your brand.


If there’s one thing we’re great at, it’s video. Whether you’re sharing how you do business differently or how your product will benefit consumers, we’ll help you tell your story in the most compelling way possible.


In our post-pandemic world, there’s simply no time like the present to establish your presence online. Improve your business’s credibility with a user-friendly, responsive website designed and coded from scratch.
Boston Business School
Looking the PartEstablished in 2004, Boston Business School ("BBS") has been reskilling...
Tanglin Rugby Club
Rugby IllustratedTanglin Rugby Club ("TRC") exists to promote the game of rugby...
OohRay Group
Let's Celebrate Celebrations On-the-GoInspired by the word “Hooray!” which is used to...
Korean F&B eCommerce SiteGeonbae is more than a Korean drink company. They...

Superminted provides end-to-end
branding and marketing solutions
that are broadly categorised under
these services

Superminted provides end-to-end branding and marketing solutions that are broadly categorised under these services


Brand Building

With markets becoming saturated and brands struggling with differentiation, decision makers need more clarity than ever. From brand portfolio organisation and management to market positioning and creating a distinctive brand identity, our expertise in brand strategy ensures brand relevance and success for the long-term:


– Brand auditing

– Brand strategy

– Brand identity development

– Brand activation

– Brand management


Public Relations

Telling your brand story to the right audience matters. We build top of mind awareness amongst your audience by leveraging data to deploy effective media and channel strategies. From traditional to new media marketing tactics, we’ll develop robust go-to-market strategies that suit your budget and objectives:


– Media relations

– Press release distribution

– Crisis management

– Social media

– Outreach


Campaign Marketing

Great campaigns reach the right audiences and capture attention effectively. Whether you’re considering a brand awareness campaign, a product launch campaign or even a seasonal push campaign, we know how to make your campaign unforgettable:


– Product marketing campaigns

– Brand development campaigns

– Public relations campaigns

– Social media campaigns

– Paid marketing campaigns


Digital Experiences

Digital and online experiences have become nonnegotiables from the consumer standpoint. We create captivating, functional websites, landing pages, digital ads as well as engaging video content to enhance user experiences that leave lasting impressions:


– Video content

– Video production

– Live streaming

– Website development



Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

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