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Brand visual identity development
Ubuntu was chosen as the typeface for its futuristic look and feel as it captures the contemporary style with its clean and precise humanist sans serif typeface. Being an open-source font also allows it to present itself well in both print and digital spaces. Along with the primary font, Noto Sans (Simplified Chinese) was chosen as the secondary font for its versatility in both English and Mandarin characters.
Signature "T" Patterns
A series of fluid and organic ‘T’ shapes were extended from the logo and applied as a pattern for the website. This set of patterns can be applied for both dark and light coloured backgrounds.