POP

3 Mins Read

POP

Stay safe, stay sexy

POP is a condom brand targeted at youths to practise safe sex by making it appealing through the use of bright colours and cheeky patterns.

Logo

The imagery of a condom is portrayed through the use of negative space in the letter ‘O’ of POP’s logo. The colours of POP are bright and vibrant but still comfortable on the eyes, reflecting the excitement of the initial experiences in sex.

Patterns

The patterns of POP are inspired by the different flavours and feelings users get to experience while using the condom. Heart pattern – for the adventurous who enjoy some added pleasure, flower pattern – for getting more intimate with its thinner texture which increases sensitivity, crown pattern – for longer, lasting pleasure, and tiger pattern – for those who like it rough, with extra protection.

Packaging

With its colourful and attractive packaging, users do not have to be discreet or shy when they are purchasing or holding on to POP. It was designed to look less like a conventional condom, and more like a stylish accessory.

Educating healthy sex

The interactive posters of POP feature a QR code, where users can scan using their mobile devices to learn more about the use of condoms and general sex education knowledge.

Go POP!

Bring it everywhere – stay safe and sexy while having fun!

By

Published on

Tags

, Branding

Type of project

Imagined Brand

Testimonials

Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

What’s the mission?

We’re here to help with all things creative.
Or ask us a general question and we’ll get back to you.






    What’s the
    mission?