Pixiclean is a natural disinfectant brand, committed to protecting the long-term health and well-being of families with its speciality in botanical research and a holistic approach to raising hygiene standards.
What would Pixiclean be personified? She would be a pixie who is committed to creating a safe and clean environment for life. With a spritz her and there,she adds sparkle to her surroundings. She cares for all things living and possesses a gentle touch that brings about a sense of comfort and security with every interaction.
With this in mind, we created the brand name —Pixiclean, brand identity and tagline to reinforce the brand promise.
Brand identity development
The Pixiclean logo consists of the symbol and wordmark, with the symbol encapsulating the Pixiclean promise.
The symbol consists of four brand elements — peony petal, droplets, leaves and three sparkles. The peony petal represents one of the main ingredients of the brand i.e. Moutan root extract which is a type of peony root. The droplets symbolise the spray while the leaves represent the botanical ingredients. Lastly, the three dots reflect the sparkling clean effect of the spray and aim to complement the dots in the tagline. Together, they symbolise how the botanical disinfectant brand is created from natural ingredients.
The symbol is applied prominently across the the brands disinfectant labels to ensure a distinct brand identifier. The packaging label comes in the brand’s signature yellow and white for a clean and bright look. On certain labels such as the box packaging and refill bottle, they also feature the symbol in its multi-coloured version to add some colour to the range. For the medium and refill bottle, there are icons which further support the natural and trusted quality of its disinfectant solution. The four icons are: “100% natural”, “Suitable for sensitive skin”, “Chemical-free” and “Baby-safe”. The icons were designed to be similar to the logo and are simple silhouettes that reflect its purpose
The graphic elements are derived from the logo and come in various layouts such as cropped symbols and overall patterns. This provides versatility to the identity to create a diverse packaging range. The graphic elements are used throughout the packaging labels and marketing collateral.
The brand colours consist of two primary colours — yellow and green, two neutrals — black and white, two secondary colours — light green and coral. The colour tones are vibrant and relaxing to evoke an uplifting and calming mood. The typography is kept simple through the use of one typeface, Cooper BT. It is a modern serif with a distinct round-edged text face, giving the font a friendly and gentle look.
Conclusion
The brand collaterals feature marketing materials such as the product catalogue, tri-fold leaflet. We also designed layouts for their website and social media. Overall we used a combination of graphic elements and natural photography style to bring out the clean and caring personality of Pixiclean.
