BNL Services is an integrated Environmental Solutions provider in Singapore. It focuses on the community’s right to clean, beautiful and safe spaces to live, work and play. For over 30 years, the belief in empowering and invigorating communities to live their best lives in environments, both natural and built, has formed the bedrock that drives its day-to-day operations.
BNL Services is committed to making progress in technological and manpower developments in efforts to deliver efficient, reliable and quality services, consistently.
Clean and beautiful spaces for all is their promise.
Beautiful spaces, happy communities
The tagline functions as a hook to help customers to remember BNL Services. It reflects the brand purpose and promise to keep spaces clean and beautiful and communities happy.
Brand identity development
The brand identity uses four icons as visual cues for customers to remember BNL Services’ core services. The four icons are first conceptualised in its new logo design. Each icon is then extended to form the brand identity’s graphic elements and brand patterns.
The brand pattern and graphic element placements are based on grid systems. This creates a clean and structured look and feel for the overall brand identity. Having the grid systems in place helps to ensure consistency across any future brand executions.
Icons are also designed with a grid system to ensure consistency in size. They are made up of a combination of line artwork and negative space that is coherent with the overall brand identity.
Conclusion
From business cards to staff uniforms, the logo, symbol, typography, graphic elements and patterns are used to reinforce the BNL Services brand. This results in a design system that exemplifies how the new brand identity will be coherent across various types of applications.
