BNL Services

3 Mins Read

BNL Services

BNL Services is an integrated Environmental Solutions provider in Singapore. It focuses on the community’s right to clean, beautiful and safe spaces to live, work and play. For over 30 years, the belief in empowering and invigorating communities to live their best lives in environments, both natural and built, has formed the bedrock that drives its day-to-day operations. 

BNL Services is committed to making progress in technological and manpower developments in efforts to deliver efficient, reliable and quality services, consistently.

Clean and beautiful spaces for all is their promise.

Beautiful spaces, happy communities

The tagline functions as a hook to help customers to remember BNL Services. It reflects the brand purpose and promise to keep spaces clean and beautiful and communities happy.

Brand identity development

The brand identity uses four icons as visual cues for customers to remember BNL Services’ core services. The four icons are first conceptualised in its new logo design. Each icon is then extended to form the brand identity’s graphic elements and brand patterns.


The brand pattern and graphic element placements are based on grid systems. This creates a clean and structured look and feel for the overall brand identity. Having the grid systems in place helps to ensure consistency across any future brand executions.

Icons are also designed with a grid system to ensure consistency in size. They are made up of a combination of line artwork and negative space that is coherent with the overall brand identity.


From business cards to staff uniforms, the logo, symbol, typography, graphic elements and patterns are used to reinforce the BNL Services brand. This results in a design system that exemplifies how the new brand identity will be coherent across various types of applications.


Published on


, Branding

Type of project

Brand Identity


Andrea Monni

Partner, Algebra
"I really enjoyed working with [Superminted]. They provided insights on our branding and positioning and delivered some great work."

Suen Tat Yam

Founder, Monster Day Tours
"[Superminted] is one of the most creative and talented companies I have worked with. I would recommend their full range of services to anyone who is looking for quality work."

Genevieve-Laine Chang

Founder, De Kinder Club
“Great team to work with! Nadine and her team are resourceful, genuine and responsive. Would recommend anyone looking to do branding to speak to [Superminted]!”

Michelle Anne Ng

Senior Marketing Manager, Simmons SEA
“Creative, fun, efficient and most importantly, effective. That is what clients can be assured of. We did 1 TVC and 3 web videos and all performed excellently. We did it within a month and it is the best performed video on Google. The team is absolutely great to work with.”

Julia Wei

Vice President, Integrated Communications (Regional), Lazada
“Energetic, creative and responsive bunch of folks. Great collaborators and very happy with the work.”

Mercedes Chua

Campaign Marketing Manager, Deliveroo
“Their enthusiasm and passion for brand and video production was evident in their work. From conceptualisation, to shoot, and production, the team’s professionalism blew me away! If you’re looking for a partner for your next campaign, you’ll be in good hands.”

Dora Tan

Brand Analyst, BRF Asia
“Agile, supportive and dedicated team with impeccable client service! Also a really genuine bunch that prioritises understanding your business needs to provide tailored solutions. Highly recommended for all marketing and branding needs!”

What’s the mission?

We’re here to help with all things creative.
Or ask us a general question and we’ll get back to you.

What’s the