We exist because brands must grow and evolve to stay relevant.

Motto and Commitment

We help brands endure the tides of change by supporting their growth and evolution, from creation to maturity – making sure they never lose sight of their vision, mission and values.

Meet the team

Mephine Ong

Head of Creatives
Magnetic, Marketable, Married

Francis Tan

Creative Director
Feisty, Fearless, Feeling

Arinah Sham

Film Director
Affable, Rational, Imaginative

Kyra Coleen Jose

Art Director, Video
Kute, Konfused, Kan't-Spell

Van Ha Mai

Art Director, Visuals
Young Soul, Kind, Resourceful

Sherilyn Lee

Co-Executive Producer
Snazzy, Serene, Skilled

Emmeline Toh

Project Manager
Easy-going, Exotic, Endangered

Amanda Ong

Adventurous, Adaptable, Authentic

Douglas Lin

Head of Production
Distinct, Delinquent, Daddy

Wesley Lim

Manager, Post Production
Calm, Stressed, Confused

Izham Nordin

Snr. Video Editor and Animator
Committed, Dependable, Positive

Rashmila C.

Video Editor
Reliable, Resilient, (Not) Rash

Micah Tan

Assist. Production Executive
Mysterious, Melancholic, Millennial

Farhaidil Syah

Jnr. Video Editor
Dilfferent, Queerky, S L A Y E R

Rachel Han

Team Lead, Branding and Design
Resourceful, Versatile, Creative

Li Ying

Ambivert, Tenacious, Adaptable

Patrene Mathieu

Freelance Designer
Artistic, Reliable, Problem-Solving

Jacelyn Chua

Freelance Designer
Creative, Passionate, Curious

Sheann Neo

Content Writer
Blah, Blah, Blah

Carolyn Yeo

Manager, People Operations
Chic, Cooperative, Cordial

Nadine Wu

Imaginative, Experimental, All-Rounder

Esther Phua

Patient, Pragmatic, Peace-Loving

Jeremiah Su

Energetic, Enigmatic, Empowering

Yufeng Xiao

Head of Expansion, Shanghai
Responsible, Daring, Calm

Buorne Qian

Business Development, Shanghai
Passionate, Humorous, Strong

Join Us

At Superminted, inclusivity and
diversity form the bedrock for our
most innovative ideas, strategies 
and creations.


To build a world of enduring brands.

Overheard in the office

“I have rude thoughts...”
"Yo – got 15 minutes?"
"Nup." – flips hair
"Damn meta sial."

Overheard in the office

“I have rude thoughts...”
"Yo – got 15 minutes?"
"Nup." – flips hair
"Damn meta sial."


SPMT Internship Experience


Join us.