Build a Smarter Go-to-Market Strategy with EDG Support

Strategic marketing development can help sharpen your audience focus, customer communication and go-to-market direction. The EDGE Grant may support the right kind of strategy-led marketing projects, subject to eligibility and approval.

The EDGE GRANT at a Glance

Key essentials you need to know.

Up To 70% Support
SMEs may receive up to 70% support, while non-SMEs may receive up to 50% of eligible costs, subject to approval.
For Singapore-Registered Companies
Companies must be registered and operating in Singapore, with at least 30% local shareholding held by Singapore Citizens or Permanent Residents.
CORE BUSINESS AREA
Marketing-related projects fall under the Business Strategy pillar of the EDGE Grant, which covers Strategic Brand and Marketing Development.
APPLY VIA BUSINESS GRANTS PORTAL
Applications are submitted through the Business Grants Portal using CorpPass.
our belief

Marketing is not the same as marketing activity.

More posts do not always mean more progress. More ads do not always mean more demand. More channels do not always mean more reach.

The issue is often unclear audience focus, weak differentiation, poor customer communication or no proper go-to-market roadmap.
Before you spend more on marketing, sharpen the strategy behind it.

What THE EDGE GRANT for Marketing Can Support

Strategic Brand and Marketing Development is designed to help you think more clearly about how you differentiate, communicate and reach the right audiences.

01
MARKETING DIAGNOSIS AND GAP ANALYSIS
Evaluate your current marketing efforts to uncover gaps, challenges and opportunities.
02
MARKET, AUDIENCE AND COMPETITOR ASSESSMENT
Understand your markets, audiences and competitors so you can make sharper strategic choices.
03
RESEARCH AND INSIGHT
DEVELOPMENT
Build robust insights and evidence to guide clear, data-informed marketing decisions.
04
GO-TO-MARKET AND CUSTOMER COMMUNICATION STRATEGY
Define the right go-to-market approach and craft clear, customer-centric communication strategies.
Explore How We Can Strengthen Your Marketing Strategy

Why Strategic Marketing Is a Business Capability

SHARPER AUDIENCE FOCUS
Know exactly who to reach and how.
CLEARER MARKET RELEVANCE
Position your brand with confidence.
SMARTER RESOURCE PLANNING
Invest where it drives the most impact.
STRONGER FOUNDATION FOR FUTURE ACTIVATION
Build with purpose, scale with clarity.
A strong strategic marketing plan provides clarity, focus and alignment - helping you make better decisions and achieve sustainable business impact.

How the journey works

step 1
Initial Consultation
We understand your business goals, market context and challenges to see if the EDGE Grant may be relevant.
step 2
Scope the Strategic Marketing Need
We define the strategic marketing goals, key areas of focus and expected outcomes.
step 3
Prepare for Application
We guide you on how the project can be framed and what needs to be considered for the EDGE Grant.
step 4
Deliver the Strategy Project
If approved, we execute the marketing strategy project and ensure clear actions and measurable impact.
Important information
ABOUT THE EDGE GRANT
The EDGE Grant is administered by Enterprise Singapore. Grant support levels, eligibility criteria, eligible costs, processing timelines and approved project scopes are subject to prevailing official guidelines. Nothing on this page should be interpreted as a guarantee of grant approval.

Marketing Strategy Work
That Moves Brands Forward

Clearer Audience Strategy
Clearer Audience Strategy

Helped a B2B company refine its target segments and focus its marketing on high-value opportunities.

Stronger Customer Communication
Stronger Customer Communication

Developed a brand message framework that aligned internal teams and resonated with customers.

Sharper Go-To-Market Direction
Sharper Go-To-Market Direction

Created a go-to-market strategy that clarified channels, priorities and actions for faster market entry.

Clearer Audience Strategy

Helped a B2B company refine its target segments and focus its marketing on high-value opportunities.

Stronger Customer Communication

Developed a brand message framework that aligned internal teams and resonated with customers.

Sharper Go-To-Market Direction

Created a go-to-market strategy that clarified channels, priorities and actions for faster market entry.

Built for Companies Ready to Market with More Intention
100+
Brands Shaped
50+
Industries Served
5
Markets Supported
20+
Specialists Across Strategy, Creative And Production
FAQ

WE HAVE THE As
TO YOUR Qs

Ask us anything

Before You Spend More on Marketing, Sharpen the Strategy Behind It

If your business is preparing for growth, expansion or a sharper market push, let's explore whether the EDGE Grant may support your marketing strategy journey.

Contact us

Just send us a message and we’ll take it from there.

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